COLOR's herstory begins with a grassroots group of Latinas searching for strategies to overcome high rates of unintended pregnancy, increasing rates of HIV/AIDS, and other issues impacting the Latino community in education, healthcare, civil rights, economic justice, and immigration. These women, our Founding Mothers, knew that the solution included increased sexuality education within our community, as well as policy change to address the root causes of these problems. With the help of a grant from the Latinas Unidas State Coalition Project of the National Latina Institute for Reproductive Health our Founding Mothers started working to create a voice and presence in the area of reproductive health and freedom in Colorado. In April 1998 they created Colorado Organization for Latina Opportunity and Reproductive Rights (COLOR), the first Latina-led and Latina-serving reproductive justice group in the state. In December 2000 COLOR became incorporated in the State of Colorado and received 501(c)(3) status from the Internal Revenue Service.